Designed to be noticed
Small pieces with a distinct alpine look, made to stand out.
Made to be loved
VIC brings warmth and playfulness to everyday alpine life.
Alpine identity
A visual language rooted in Zermatt, made to travel beyond it.
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Alpine essentials redefined
Born in Zermatt, Baia turns everyday alpine life into wearable, giftable pieces - made for the mountains, made for anywhere.